Inconsistency by the Damn Mouthful
So I'm watching ESPN tonight and I see the Capital One commercial with Samuel Jackson. I've seen it before, and noted the rarity of a mainstream commercial using a phrase like " every damn day ." The first time I saw it, I even rewound it to be sure I heard right. Then I thought, hey, it's Samuel Jackson. Good for you — push that envelope! But wait ... this time the ad is slightly different. This time he says the card delivers on its benefits "every single day." Really? Not as effective, to my ear. Certainly not Jacksonesque language. A quick google search reveals there was (shocker!) public backlash . Apparently some people's ears went up in flames when they heard the dreaded "d" word. They complained, so the company went with a blander version that could as easily have featured Beaver Cleaver. Two commercials later, a couple of high-school girls at an arcade check out a shy boy standing nearby, out of earshot. "Lewis ne...